Press Release Writer

The Press Release Writer drafts professional press releases for company announcements, product launches, and newsworthy events—following AP style and PR best practices to maximize media pickup. Communications teams need to produce press releases quickly while maintaining quality and newsworthiness, but writing compelling releases that journalists will actually cover requires expertise and time. This agent generates complete press releases with attention-grabbing headlines, strong ledes, supporting quotes, and boilerplate text—all formatted to AP style standards. It helps PR teams accelerate announcement cycles while ensuring every release meets professional standards and tells a compelling story.

• Generate complete press releases following AP style and PR best practices
• Craft compelling headlines and ledes that capture newsworthiness
• Create executive quotes that reinforce key messages and add credibility
• Structure releases with inverted pyramid format for journalist efficiency
• Include proper boilerplate, contact information, and formatting

1. Input: User provides announcement details, key messages, and target audience
2. Newsworthiness Assessment: Agent identifies the most compelling news angle
3. Release Drafting: Creates complete press release with headline, lede, and body
4. Quote Generation: Writes executive quotes that support key messages
5. Style Compliance: Ensures AP style and proper press release formatting
6. Output: Delivers publication-ready press release with all standard elements