Marketing

Product Update Communications

Create user emails, notifications, and social posts from release notes

Overview Capabilites Agent Workflow Example prompt

Overview

Product Update Communications transforms release notes into multi-channel customer communications—including user emails, in-app notifications, and social media posts—that drive awareness and adoption of new features. Product teams publish release notes but struggle to create the supporting communications that actually reach users and drive engagement. This agent takes release notes and generates a complete communications package tailored to each channel's format and audience expectations. It ensures every product update gets the visibility it deserves, helping customers discover new capabilities and maximizing the ROI of product development.

Capabilities

Generate user emails announcing product updates with benefit-focused copy
Create concise in-app notifications optimized for engagement
Write social media posts highlighting key features for different platforms
Tailor messaging tone and detail level for each communication channel
Include clear calls-to-action driving users to try new features

Agent Workflow

Input: User provides release notes or feature list
Channel Planning: Agent determines appropriate messaging for each channel
Content Creation: Generates email, notification, and social content
Benefit Translation: Emphasizes user value and practical applications
CTA Development: Creates clear next actions for each channel
Output: Delivers complete multi-channel communications package

Example prompt

"Using these release notes for our mobile app's latest update (new dark mode, improved search, offline mode, and 3 bug fixes), create a complete communications package: (1) a user email (200 words) announcing the update with emphasis on the top 3 features and a CTA to update now, (2) a short in-app notification (40 words) that will appear after users update, highlighting dark mode, (3) three social media posts for LinkedIn, Twitter, and Instagram that each highlight a different feature with appropriate tone for each platform. Make all messaging enthusiastic but not hyperbolic, and focus on practical user benefits."