How AI Is Actually Used In Video Production Today

This podcast episode features Jonny Glines, a creative director who runs design agency DXP.pro and has worked with major brands like NBC Universal, Steve Aoki, and Bruno Mars. The discussion centers on practical applications of AI in video production, moving beyond flashy demos to real-world use cases. Johnny shares his experience judging an AI hackathon where he was the only non-AI startup founder, providing a unique perspective on how brands actually implement these tools. He demonstrates specific examples from his work, including a Mustang campaign where AI-generated characters were composited into immersive warehouse projections, and concert visual production where AI helps prototype lighting and stage designs. The conversation emphasizes using AI as a tool within traditional production pipelines rather than replacing human creativity, with Johnny advocating for maintaining authentic human connection in visual storytelling while leveraging AI to accelerate prototyping and reduce costs. He concludes with advice for aspiring creators to learn traditional filmmaking skills and use AI to enhance their creative vocabulary and palette.