Movable Ink gaining thousands of hours of productivity with elvex
May 19, 2025
What if every employee was as effective as possible with relevant information at their fingertips?
Corporate leadership has long dreamed of a software tool that would help all of their employees operate like their tenured experts. The challenge lies in delivering the right knowledge at the right time.
This knowledge is locked in corporate data and best practices. Thousands of call recordings, CRM entries, internal docs—and workflows like knowing to source earnings reports and competitor financials before quarterly reviews with key strategic accounts.
If only they could extract insights from corporate data, combine it with workflow best practices, and make that accessible to the entire team—then they’d be on track to blow targets out of the water.
That’s what Movable Ink has set up with elvex. Let’s dive in.
Results:
Dozens of AI-powered assistants built on elvex
140 hours saved per month from one singular elvex assistant on its own
Easy “one click” aggregation of pre-meeting research across dozens of internal and external data sources
This saves time, enhances client interactions, improves decision making, helps align strategy, and assists proactive account management
Movable Ink’s go-to-market team
Movable Ink, founded in 2010 by Michael Nutt and Vivek Sharma, is a pioneer in the marketing technology industry. Headquartered in New York City with over 600 employees across North America, Central America, Europe, Australia, and Japan, Movable Ink is a leader in AI-driven content personalization solutions for marketing.
Their Go-to-Market team comprises a wide range of skill sets and responsibilities, spread across the globe. Account executives, solutions engineers, business development, relationship managers, and more—plus all their respective team leads. This wide set of skill sets, knowledge, and locations empowers them to operate at global scale, but it also presents its own challenges.
The challenge presented by scale
Movable Ink is a sophisticated platform, and their sales and outbounding process involves an incredible amount of research in order to always provide maximum value to their prospects and customers. To provide that experience, Movable Ink employs enormously competent professionals—there’s a reason the world’s leading brands choose Movable Ink to deliver personalized experiences to their customers.
But just because you’re good doesn’t mean you can’t get better, and Movable Ink is always thinking about how to get to the next level. Similarly, scaling such a tailored go-to-market process globally presents its own challenges.
Movable Ink recognized that AI could improve many of their go-to-market rhythms. Every employee creates a massive amount of data and expertise—could they leverage that at scale, without slowing down?
These are the challenges they wanted to tackle head-on:
Enhancing meeting preparation: By implementing elvex, Movable Ink aimed to both scale and simplify their pre-sales research, ensuring consistent quality and personalization across all client interactions.
Data Synthesis & Accessibility: elvex created a single, accessible platform for hundreds of data points, significantly improving research efficiency and enabling deeper insights.
Trust in Research: elvex automated the process of leveraging both internal and external data, ensuring access to reliable, real-time information, thereby empowering Movable Ink to respond effectively to evolving market conditions.
Going beyond initial research: One of elvex’s key advantages is its ability to provide quick answers through simple prompts, boosting immediate efficiency. Additionally, for more complex inquiries, users can seamlessly conduct in-depth follow-up research, ensuring thorough understanding of critical questions and scenarios.
The Solution: the Account Research Assistant, powered by elvex
Beyond enterprise-grade security, which is table-stakes for solutions in this environment, Movable Ink had two key considerations:
Instead of using AI features in a dozen different tools, Movable Ink wanted to use one central AI tool.
Instead of black-box solutions where they have no ability to control the system, Movable Ink wanted something they could fine-tune and customize.
They turned to elvex as the platform to build out hundreds of AI workflows for their employees. With elvex, Movable Ink could bring in data sets from disparate systems, and more tightly control the AI prompting for custom workflows like the Account Research Assistant.
In fact, as of today the Account Research Assistant they built has been revised 114 times. In their mind, this is a good thing—the first version was up and running within an hour, and refinements were easy to implement over time as the needs of the team evolved. Whereas if they were using a blackbox tool, they’d never have the ability to refine it to work perfectly for their bespoke needs across dozens of sources of data.
The Account Research Assistant centralizes market intelligence, account data, and engagement metrics in one easy-to-use dashboard.
Key features include:
Automated data aggregation and analysis, consolidated from more than a dozen sources internal and external.
Real-time insights and updates.
Easy one-click generation of customized reports and assets.
“This would be near impossible to accomplish without a tool like elvex. elvex stands out from the crowd because I can easily point to the right data source for the right prompt. elvex’s user-friendly UI demystifies complex AI queries and can unlock efficiencies for everybody from your intern to your CTO.
- Matthew Ian Preven, Associate Director, Solutions Consulting at Movable Ink
Using a huge variety of data
Perhaps most impressive is the sheer variety of data fed into the Account Research Assistant. It references a combination of internal and external data, using everything from internal meeting notes and product consumption to publicly available financial information and industry trends from the web. By understanding typical business priorities, strategic initiatives and the impact of significant organizational events like leadership changes within an industry, this assistant is able to provide a highly customized output for each individual interaction.
Other AI tools—for example ChatGPT Enterprise—simply do not have the ability to integrate with as many data sources in a live-sync.
How various roles use the Account Research Assistant
The Account Research Assistant was rolled out across different teams, each finding unique ways to leverage its capabilities:
Solutions Consultants:
Use the assistant to prepare for important client meetings
Understand the latest use-cases to map pain to opportunity with value selling
Quickly align insights with client pain points and strategic goals
Business Development:
Use internal material to generate a pre-read message before a meeting.
Leverage previous notes and external information for research about a prospect.
Uncover new partnerships from prospects to understand where Movable Ink can bring value
Client Experience
Regularly monitor client account health metrics
Identify and address potential issues before they escalate
Guide proactive engagement practices based on real-time data
Continuous innovation
By using elvex to create the Account Research Assistant, Movable Ink has successfully started to transform its approach to client engagement and strategic decision-making. The assistant has not only improved internal efficiency but has also enhanced the value Movable Ink delivers to its clients. And the possibilities are endless.
"The Account Research Assistant is just one of many assistants we've deployed internally," says Brian Weinblatt, VP of Internal Solutions at Movable Ink. "It has allowed us to harness the full power of our data and AI capabilities, resulting in more up-to-date, relevant output and ultimately accelerates our team's ability to prepare for meaningful conversations with our customer."
As Movable Ink continues to innovate in the field of personalized marketing, the Account Research Assistant powered by elvex stands as a testament to the company's commitment to leveraging cutting-edge technology to drive success for both itself and its clients.
The kicker? The team feels like they’re just scratching the surface of their potential with this assistant and the dozens of others they built.